How Much Information Can Your Brain Store

Noah Merriby
3 min readNov 27, 2019

First off, you need to understand the two different parts of your brain that governs your everyday life.

The conscious brain is the critical brain that helps you connect dots, think logically and critically, get creative and get organized.

The subconscious brain on the other hand, communicates through impulses, emotions, feelings and images.

When we talk about information storage, we talk about a delicate three step process, where one missing step would result in the failure of proper information storage. Every single bit of information is initially received, then the information is encoded, leading to the last step which is the storage.

Now how does this process work?

Receiving:

The first step is when you receive the information. The reception can be governed by your different senses, or your analytical thinking. The information is then acquired or rejected based on our critical analysis and subconscious intuition.

Encoding:

Once the information is received and accepted, you will start encoding the information. In this phase, the information is stored in your short term memory. This memory system is limited, information will be stored for no longer than 15–30 seconds before you shift, and start…

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Noah Merriby
Noah Merriby

Written by Noah Merriby

Best-Selling Author, Mentor, and Passionate Instructor who taught more than 100,000 students.