An Instagram Marketing Plan That Actually Works!

Before starting to work on your Instagram account you need to first and foremost build an Instagram Marketing Plan.

You don’t have to be a Marketing Graduate to be able to build a marketing plan, there is a series of steps you need to follow and before you know it, you will have your Instagram Marketing Plan ready.

We are going to talk about 5 core ideas:

1. Objectives
2. Niche and Sub-Niche
3. Target Audience
4. Competitor Analysis
5. Content Strategy

First off, your objectives. You need to know what your objectives are. Do you want to grow a fan base? Do you want to get sales? Do you want to get traffic? What is your objective? Be precise about it.

When we talk about setting objectives we are also talking about setting goals, and to do it properly we’re going to follow the SMART module for objective and goal setting.

The acronym SMART stands for S which is specific, M which is measurable, A which is attainable, R which is relevant, and T which is timely.

Your objective needs to be specific. There’s a big difference between saying I want to get more sales, and saying I want to get 3000$ in sales. There’s a big difference…